DraftKings: DraftKings deployed NELLY, an internal analytics tool built on ChatGPT, that employees use to query company knowledge, write SQL, generate presentation slides, and perform data analysis without engineering support. | AI Trace
Productivity AutomationVerified
DraftKings deployed NELLY, an internal analytics tool built on ChatGPT, that employees use to query company knowledge, write SQL, generate presentation slides, and perform data analysis without engineering support.
Details
NELLY was created by members of DraftKings' analytics team during a 2025 internal hackathon and has since been widely adopted across the company. The tool is built on top of ChatGPT and is customized around DraftKings' internal knowledge and workflows. It can answer institutional questions, help non-technical employees write SQL database queries, generate presentation slides from notes, and create data visualizations in response to plain-language questions. A prototype 'agentic' version of NELLY was subsequently developed that can execute analytical tasks end-to-end.
