Figma offers Figma Buzz, a tool for brand and marketing teams to create on-brand visual assets at scale using AI-assisted image generation, text editing, and bulk creation from spreadsheet data. It launched in open beta at Config 2025 in May 2025 and is available on all plans.

Figma Buzz lets designers create locked brand templates that marketers can then customize within defined constraints, ensuring brand consistency. AI features within Buzz include image generation powered by OpenAI's gpt-image-1, Google Imagen 3, or Titan v2, background removal, and text rewriting tools including tone adjustment, translation, and shortening. The bulk create feature lets users upload a spreadsheet and automatically generate thousands of asset variations. As of open beta, Figma Buzz is available on all seat types and plans; AI tools require at least a paid Collab seat.