Details
When a guest submits credit card information via a Sertifi authorization form, the system collects hundreds of data points including card details, payer IP address, email, and billing address, then analyzes them using two types of machine learning models — supervised and unsupervised — powered by Kount, an Equifax company. The output is an A-F fraud risk score with actionable insights indicating specific risk factors. Hotel staff retain the authority to accept or deny transactions based on the score. Flywire acquired Sertifi LLC in February 2025 for $330 million.
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