Casio uses generative AI to help design the physical shape and internal structure of certain G-Shock watches. The AI analyzes over 40 years of shock-resistance data to propose structural configurations, which human designers then refine and approve. This began as a one-off project in 2023 and has since expanded to mass-produced consumer models.

The program started with the G-D001 Dream Project #2 in December 2023 — a one-of-a-kind 18-karat gold G-Shock auctioned for approximately $400,000, with proceeds donated to The Nature Conservancy. Casio then applied generative AI to the MTG-B4000 (released 2025, priced $1,250–$1,350), making it the first mass-produced G-Shock whose frame was co-designed using this method. The GMW-BZ5000 full-metal series (November 2025) followed the same approach. In each case, the AI runs load simulations and generates optimized 3D structural models, while human engineers make final decisions. Casio describes this as a human-AI co-creation process, not autonomous AI design.