AI Usage at a Glance
May 27, 2025
Creative GenPractice documented: Casio uses generative AI to help design the physical shape and internal structure of certain G-Shock watches. The AI analyzes over 40 years of shock-resistance data to propose structural configurations, which human designers then refine and approve. This began as a one-off project in 2023 and has since expanded to mass-produced consumer models.
Practice DocumentedView practice →Nov 4, 2025
Creative GenNew evidence: Casio to Release Full-Metal G-SHOCK with MIP LCD for Enhanced Readability
Evidence AddedView practice →Certain G-Shock smartwatches — sold under the G-Squad label — include fitness and health analysis features powered by algorithms licensed from Polar, a Finnish company known for heart rate and sports science technology. These features can estimate a wearer's cardiovascular fitness level, score their sleep recovery, and recognize what type of physical activity they are doing, all using data from the watch's built-in sensors. This partnership began with the GBD-H2000 model in 2023.
Starting with the GBD-H2000 (March 2023), G-Shock became the first non-Polar brand licensed to use Polar's algorithm library. Features enabled by this partnership include Running Index (an estimate of VO2max, a measure of cardiovascular fitness), Cardio Load Status (which tracks workout intensity over time), Nightly Recharge (a sleep recovery score), Heart Rate Zones, and activity type recognition (distinguishing between walking, running, cycling, and standing). The DW-H5600 (May 2023) added a Smart Alarm that uses sleep stage analysis to determine the optimal moment to wake the wearer. Neither Casio nor Polar describes these features using the term "AI" in official communications.
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Casio uses generative AI to help design the physical shape and internal structure of certain G-Shock watches. The AI analyzes over 40 years of shock-resistance data to propose structural configurations, which human designers then refine and approve. This began as a one-off project in 2023 and has since expanded to mass-produced consumer models.
The program started with the G-D001 Dream Project #2 in December 2023 — a one-of-a-kind 18-karat gold G-Shock auctioned for approximately $400,000, with proceeds donated to The Nature Conservancy. Casio then applied generative AI to the MTG-B4000 (released 2025, priced $1,250–$1,350), making it the first mass-produced G-Shock whose frame was co-designed using this method. The GMW-BZ5000 full-metal series (November 2025) followed the same approach. In each case, the AI runs load simulations and generates optimized 3D structural models, while human engineers make final decisions. Casio describes this as a human-AI co-creation process, not autonomous AI design.
