Getty Images offers a Custom Fine-Tuning service that allows enterprise customers to train a personalized version of Getty's foundational AI image model using their own brand assets, producing images that match their specific visual style. This service was released in 2024 and is accessed via the Getty Images website or API.

Powered by NVIDIA Picasso, the service lets companies upload proprietary image datasets (objects, characters, brand styles, or artistic themes), which are used to customize the base generative AI model. The resulting custom model is private and only accessible to the subscribing organization. Enterprise clients such as WPP (for Coca-Cola), Dentsu, and Omnicom have been publicly cited as users. The custom fine-tuned model generates images trained on the organization's visual assets while inheriting the commercially safe foundation of Getty's base model.