Prime Video announced in June 2025 that it plans to use AI models to screen content for visual patterns that could trigger seizures in viewers with photosensitive epilepsy. As of the announcement date, this had not yet been confirmed as a deployed system.

The announcement was made at the Prime Engage Summit in June 2025 by Prime Video's Director of Product and Data. Traditional photosensitive epilepsy testing relies on semi-manual analysis tools and is time-consuming when applied across a large content library. No specific technology partner, launch date, or technical detail has been made public. The practice is recorded here as Reported, pending confirmation of deployment.