Prime Video: Multiple incidents have been reported in which AI-generated or AI-manipulated images appeared as promotional artwork on Prime Video, including a distorted poster for 12 Angry Men featuring 19 misshapen figures and altered James Bond posters from which guns were removed. Amazon reversed the Bond artwork change after public backlash. | AI Trace
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Multiple incidents have been reported in which AI-generated or AI-manipulated images appeared as promotional artwork on Prime Video, including a distorted poster for 12 Angry Men featuring 19 misshapen figures and altered James Bond posters from which guns were removed. Amazon reversed the Bond artwork change after public backlash.
Details
The 12 Angry Men incident in June 2024 involved a clearly AI-generated thumbnail uploaded through Prime Video Direct, Amazon's self-service content upload tool for third-party distributors. The James Bond cases in October 2025 involved artwork on Prime Video UK's catalog pages where image editing tools or AI were used to remove firearms from promotional images; Amazon quietly reverted the changes after criticism. A similar altered thumbnail was reported for the F1 documentary Racing Through Time. These incidents involve a mix of third-party uploads and internal editorial decisions.
