Prime Video deployed a generative AI system to automatically review the quality of promotional artwork and thumbnails before they appear on the platform, reducing the amount of content that requires a human reviewer by 88% and cutting review time from several days to under one hour.

Presented by a Prime Video senior engineer at the AWS re:Invent 2025 conference, the system uses Amazon Bedrock to evaluate whether artwork meets Prime Video's visual quality standards — including checking that important elements appear within designated safe zones and that the image meets display requirements. The 88% reduction in manual workload was cited as a key metric demonstrating the system's effectiveness. This is an internal operations tool; viewers do not interact with it directly.