Creative GenerationAugments Human LaborVerified
Reviewed and published by trentmaziarz, March 20, 2026. Discovered and drafted by our automated research pipeline.
Amazon MGM Studios launched a dedicated internal team called the AI Studio in August 2025 to build proprietary AI tools for TV and film production. As of February 2026, Amazon announced plans to begin a closed beta in March 2026, inviting select industry partners to test the tools.
Details
Led by executive Albert Cheng, the AI Studio is developing tools aimed at reducing production costs and improving consistency — for example, maintaining a character's appearance across different shots. Amazon is collaborating with producers and filmmakers including Robert Stromberg, Kunal Nayyar, and former Pixar animator Colin Brady. The studio has stated that its goal is to accelerate production rather than replace human creative contributors. Protecting intellectual property is a stated priority of the program.
Products affected
Amazon MGM Studios productions for Prime Video
Sources & Evidence
News Article
Other practices by Prime Video
OtherWhen viewers pause or tap the screen while watching on Prime Video, a feature called X-Ray displays information about the actors currently on screen, the music playing, and behind-the-scenes trivia — using a combination of AI and human curation backed by IMDb data.OtherDialogue Boost is a Prime Video feature that uses AI to identify specific moments in a film or show where dialogue is difficult to hear over background sound — and then selectively increases the clarity of speech at those moments only. It launched in April 2023 and is now available in seven languages.Customer SvcAlexa+, Amazon's redesigned AI assistant built on large language models, can understand conversational requests to find content on Prime Video — such as "show me movies about dogs and their owners" — and control playback with voice commands. It became free for Prime subscribers after exiting early access.
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