A feature called AI Topics organizes Prime Video's library into personalized thematic groupings — such as "mind-bending sci-fi" or "filmed in Seattle" — dynamically generated by AI based on each viewer's individual watch history. It launched in limited beta on Fire TV in the U.S. in December 2024.

AI Topics uses large language models and Amazon Bedrock to group titles into thematic clusters with AI-generated topic names tailored to the individual viewer. Each topic links to related sub-topics, designed to help viewers keep exploring without hitting dead ends. The feature is distinct from standard genre browsing — the topic names and groupings are generated per viewer rather than drawn from a fixed editorial list. VP of Product Adam Gray stated that the feature analyzes thousands of titles to create personalized clusters and that it quickly became one of the most used features on Fire TV after launch.