Prime Video: During live sports broadcasts on Prime Video, AI-generated overlays called "Prime Insights" give viewers real-time statistics and predictions — such as the likelihood of a blitz on the next NFL play, a receiver's chance of getting open, or how much fuel a NASCAR driver has left. These features began rolling out with the 2022 Thursday Night Football season. | AI Trace
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During live sports broadcasts on Prime Video, AI-generated overlays called "Prime Insights" give viewers real-time statistics and predictions — such as the likelihood of a blitz on the next NFL play, a receiver's chance of getting open, or how much fuel a NASCAR driver has left. These features began rolling out with the 2022 Thursday Night Football season.
Details
Different Prime Insights features are powered by different underlying systems. The NFL's "Defensive Vulnerability" feature uses a neural network that tracks defensive formations before the snap to predict likely play outcomes. The "Burn Bar" for NASCAR uses real-time telemetry data processed through Apache Flink and Amazon Kinesis streams, with Amazon Bedrock generating interpretive text. The NBA "Play Finder" analyzes 29 data points per player across thousands of historical games using Amazon SageMaker and Amazon Bedrock. These tools were developed in collaboration between Prime Video's production teams, sports data specialists, and former professional athletes.
