Amazon's Prime Video original show House of David used AI image and video generation tools to create hundreds of visual effects shots — such as battle scenes and large environments — that would have been too expensive to produce using traditional methods. Season 2, released in late 2025, contained between 350 and 400 AI-generated shots.

Creator and showrunner Jon Erwin used approximately 10 to 15 AI tools — including Midjourney, Runway, Kling, Magnific, Topaz, and Adobe After Effects — to generate shots integrated into the final broadcast. Season 1 contained approximately 72 AI-generated shots; Season 2 expanded usage significantly. The series attracted more than 22 million viewers in its first 17 days on Prime Video. The approach prompted public comment from other filmmakers, including director Guillermo del Toro, who stated his opposition to generative AI in filmmaking. This practice reflects decisions made by an independent production team, not a mandate from Amazon's platform engineering.