Content ModerationReplaces Human LaborVerified
Reviewed and published by trentmaziarz, March 20, 2026. Discovered and drafted by our automated research pipeline.
Prime Video uses Amazon's computer vision service, Rekognition, to automatically scan video assets for explicit, violent, or otherwise restricted content — such as adult material, drug use, hate symbols, and graphic violence — before that content is processed or published on the platform.
Details
Amazon Rekognition Content Moderation analyzes images and video frames, returning hierarchical category labels with confidence scores for each detected category. Within Prime Video's Media2Cloud asset management pipeline, moderation labels are applied as part of the automated metadata enrichment step. The system is designed so that AI handles the large majority of content — flagging up to 95% of unsafe material automatically — while human moderators review only the edge cases that require judgment.
Products affected
Prime Video
Sources & Evidence
Cite this record
Trace Foundation. (2026). Prime Video: Prime Video uses Amazon's computer vision service, Rekognition, to automatically scan video assets for explicit, violent, or otherwise restricted content — such as adult material, drug use, hate symbols, and graphic violence — before that content is processed or published on the platform (data as of 2026-03-20) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/cc339b74-a681-48ae-953a-7ce7518bfa88. Accessed October 11, 2026.
- Stable link
- https://www.aitrace.org/r/practice/cc339b74-a681-48ae-953a-7ce7518bfa88
- Data as of
- March 20, 2026
- Last verified
- April 6, 2026
Other practices by Prime Video
OtherWhen viewers pause or tap the screen while watching on Prime Video, a feature called X-Ray displays information about the actors currently on screen, the music playing, and behind-the-scenes trivia — using a combination of AI and human curation backed by IMDb data.OtherDialogue Boost is a Prime Video feature that uses AI to identify specific moments in a film or show where dialogue is difficult to hear over background sound — and then selectively increases the clarity of speech at those moments only. It launched in April 2023 and is now available in seven languages.Customer SvcAlexa+, Amazon's redesigned AI assistant built on large language models, can understand conversational requests to find content on Prime Video — such as "show me movies about dogs and their owners" — and control playback with voice commands. It became free for Prime subscribers after exiting early access.
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