Data AnalysisInternal OnlyVerified
Reviewed and published by trentmaziarz, March 20, 2026. Discovered and drafted by our automated research pipeline.
Prime Video operates a multi-agent AI system that monitors streaming quality across all 315 million viewers globally in real time, automatically detecting problems — such as widespread buffering or audio failures — and helping engineers diagnose and resolve them faster.
Details
Presented at AWS re:Invent 2025, the system uses Amazon Bedrock and a framework called Strands Agents to coordinate multiple specialized AI components: a Request Handler, a Routing Agent, and Analysis Sub-Agents that investigate specific problem types. The underlying data pipeline, built on Apache Flink, processes real-time metrics from millions of devices and saves system checkpoints every 70 seconds to maintain continuity during high-traffic events. During Thursday Night Football peaks, the system handles concurrent viewing by approximately 18 million users.
Products affected
Prime Video
Sources & Evidence
Other practices by Prime Video
OtherWhen viewers pause or tap the screen while watching on Prime Video, a feature called X-Ray displays information about the actors currently on screen, the music playing, and behind-the-scenes trivia — using a combination of AI and human curation backed by IMDb data.OtherDialogue Boost is a Prime Video feature that uses AI to identify specific moments in a film or show where dialogue is difficult to hear over background sound — and then selectively increases the clarity of speech at those moments only. It launched in April 2023 and is now available in seven languages.Customer SvcAlexa+, Amazon's redesigned AI assistant built on large language models, can understand conversational requests to find content on Prime Video — such as "show me movies about dogs and their owners" — and control playback with voice commands. It became free for Prime subscribers after exiting early access.
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