Prudential Financial integrated Adobe's AI-powered tools — including Adobe Creative Cloud, Adobe Experience Manager, and Adobe GenStudio — to automate content variation generation, auto-tag digital assets, and deliver personalized marketing content at scale.

Beginning around 2023, Prudential partnered with Adobe to build a content supply chain using Adobe Experience Platform (AEP), Adobe Experience Manager (AEM), Adobe Target, and Marketo Engage. This platform uses AI to auto-generate content variations for different distribution channels, auto-tag digital assets for searchability and reuse, and deliver real-time personalized content to consumers, advisors, investors, and employers. Adobe Creative Cloud's AI capabilities allow Prudential's marketing team to bypass manual repetitive tasks by producing content variations automatically. Prudential's first Director of Generative AI was appointed to lead strategy for these tools. The platform initially launched across the US, Brazil, and Japan.