Prudential plc officially launched a global AI Lab in Singapore in November 2024, in partnership with Google Cloud, to develop and scale AI and generative AI applications across its 24 markets in Asia and Africa, including health insurance claims, underwriting, and agent tools.

The Prudential AI Lab, based in Singapore, is a collaborative initiative between Prudential plc and Google Cloud that provides a platform for approximately 15,000 employees to contribute ideas and experiment with AI applications. The lab has developed over 100 use cases across claims, underwriting, customer engagement, and internal IT solutions. One active application uses Google's MedLM large language model to analyze health insurance claim documents — including diagnostic reports, prescriptions, and invoices — to improve the speed and accuracy of claims decisions. Proof-of-concept tests showed the approach doubled the automation rate of claim reviews. The lab also tested AI agents for concierge services such as scheduling appointments.