Shopify offers Shopify Magic's media editor, a free AI image tool built into the Shopify admin that lets merchants remove product photo backgrounds, replace them with AI-generated scenes, and generate new store visual assets using natural language prompts.

Merchants access the tool directly inside the Shopify admin's file editor. They can describe a background scene in plain text — for example, 'studio with warm lighting' — and the AI transforms the product image accordingly. The feature also supports automatic subject detection for background removal. It is available at no extra cost on all Shopify plans and works on both desktop and mobile. The system uses trained generative AI models and includes content filters to block harmful outputs.