Shopify offers Semantic Search, an AI-powered search feature available through the Search & Discovery app that goes beyond matching exact keywords to understand shopper intent, related concepts, and product attributes, returning more relevant results.

Available to merchants on the Shopify, Advanced, and Plus plans with fewer than 200,000 products, Semantic Search uses AI to associate related words, concepts, and product image data — such as colors and text within images — to expand and improve storefront search results. For example, a search for 'christmas party shoes' can surface red pumps even if no product description uses that exact phrase. The feature is activated by merchants through the Search & Discovery app settings and does not apply to predictive search or the Japanese locale. It was expanded to Shopify and Advanced plan merchants in June 2024, having previously been limited to Shopify Plus.