Shopify offers Shopify Audiences, a machine learning tool that uses purchase behavior data from across the Shopify merchant network to generate custom advertising audience lists, which are then exported automatically to platforms like Meta, Google, TikTok, Pinterest, Snapchat, and Criteo.

Available exclusively to Shopify Plus merchants in the United States and Canada who use Shopify Payments, Shopify Audiences pools anonymized and hashed purchase intent signals from participating Shopify Plus stores to build audience lists of consumers likely to buy a specific product. Merchants select a product, and machine learning algorithms identify people across the network who have shown buying behavior for that product category. The resulting lists are exported to connected ad platforms, where merchants run targeting campaigns. Lists refresh automatically as new purchase signals arrive. Shopify Audiences launched in May 2022 and has been updated through version 2.4, adding new audience types and improved retargeting algorithms.