Shopify offers Shopify Magic, a free suite of AI-powered text generation tools built into the Shopify admin that helps merchants write product descriptions, email subject lines, blog posts, and store copy using large language models.

Shopify Magic uses large language models (LLMs), including models from OpenAI, combined with Shopify's own data to generate text suggestions. Merchants input keywords, product attributes, and a desired tone, and the AI produces draft content that can be edited before publishing. The feature is integrated across product pages, email marketing, blog editors, and the theme editor, and is available at no extra cost on all Shopify subscription plans.