Shopify deployed Sidekick, an AI-powered commerce assistant built into the Shopify admin, that allows merchants to analyze store data, automate workflows, generate content, and manage store operations using natural language commands.

Sidekick was first introduced in July 2023 and became generally available to all merchants in December 2024. It connects directly to a merchant's store data — including sales trends, inventory, and customer behavior — and can perform multi-step tasks such as creating customer segments, setting up discount codes, running reports, building Shopify Flow automation workflows, and generating images. As of the Winter '26 Edition (December 2025), Sidekick gained a 'Pulse' feature that proactively surfaces business recommendations before merchants ask, and supports voice chat and screen sharing. It is available at no additional cost on all Shopify plans.