Shopify offers AI-powered business analytics through Sidekick, which analyzes store data — including sales trends, inventory, and customer behavior — and produces plain-language explanations of business performance alongside actionable recommendations.

Merchants can ask Sidekick questions such as 'Why did sales decline last month?' and receive a multi-factor analysis drawing on inventory levels, marketing campaign data, and seasonal trends. As of the Winter '26 Edition, the 'Sidekick Pulse' feature proactively surfaces performance insights and growth opportunities before merchants ask, running analyses in the background. The system is trained on both Shopify's platform-wide commerce data and the individual merchant's store data. Cohort analysis reports in the Shopify admin can also display AI-generated projections of future customer spending.