Squarespace offers a library of AI-generated image and video backgrounds that users can apply to sections of their websites, curated by Squarespace designers to ensure visual quality and brand cohesion.

Announced as part of Refresh 2025 (September 2025), the AI-Powered Image and Video Backgrounds feature gives users access to pre-generated, curated background assets directly within the site editor. According to Squarespace's CPO, the imagery was created using a proprietary prompting approach developed by Squarespace's design team, which specified the aesthetic output and curated results before making them available to users. Squarespace has confirmed it did not train the underlying AI image models itself, instead using third-party AI software with custom prompting and art direction.