Customer ServiceConsumer FacingVerified
Reviewed and published by trentmaziarz, March 18, 2026. Discovered and drafted by our automated research pipeline.
Ubisoft launched an AI chatbot called Sam in 2018 through its Ubisoft Club mobile app, allowing players to type or speak questions about Ubisoft games and receive personalized answers, gameplay tips, and links to walkthroughs. Sam analyzed individual player stats and sent personalized notifications when players logged into supported games. The current status of Sam is unknown following the transition to the successor platform Ubisoft Connect.
Details
Sam was built using Google Cloud's Dialogflow platform, a natural language processing service that interprets spoken or typed questions and generates appropriate responses. The system was trained on over 400,000 questions in its first six months and expanded to cover more than 2,000 conversation topics. Sam was designed to feel personal: it tracked individual playtime, game progress, and community rank, and could proactively push tips when a player logged into a supported game for the first time in a day. Ubisoft named the assistant after Sam Fisher, the protagonist of the Splinter Cell franchise. The Ubisoft Club app, within which Sam was embedded, was later absorbed into Ubisoft Connect; no official documentation confirms whether Sam continues to operate within that successor platform.
Products affected
Ubisoft Club appRainbow Six SiegeAssassin's Creed OriginsFar Cry 5Ghost Recon WildlandsThe Division
Sources & Evidence
Company Disclosure
Other practices by Ubisoft
ProductivityUbisoft operates La Forge, an internal AI research group that develops machine learning tools used across the game production pipeline. Confirmed tools include Clever-Commit (now Clever-Commit), an AI bug prediction system deployed on major AAA productions, and machine learning bots used for automated open-world gameplay testing. La Forge also published peer-reviewed research on AI for game balance testing, NPC navigation, and rendering.Data AnalysisUbisoft uses machine learning to automatically detect cheaters in Rainbow Six Siege by analyzing players' in-game behavior during matches. A system called MouseTrap specifically identifies console players who use keyboard-and-mouse input devices instead of a controller, while the Data Ban system flags players showing statistical patterns consistent with cheat software.ModerationUbisoft deployed an AI moderation tool called ToxBuster that reads players' in-game text chat in real time and flags or removes abusive messages across select online games including Rainbow Six Siege. Unlike word-blocklist systems, ToxBuster reads the context of a full conversation before deciding whether a message is harmful. Voice chat moderation launched in Rainbow Six Siege X in October 2025.
Have evidence about Ubisoft's AI practices? Submit a report.
Report a Sighting →