Details
Vector is Unity's core user acquisition AI platform, described as the successor to Unity's earlier Audience Pinpointer system. It ingests data from across Unity's ecosystem — including in-game behavior, session duration, level completions, device signals, and retention indicators — to predict which players are most likely to engage with and spend in specific games. The platform uses a self-learning adaptive model that continuously updates based on new campaign data. Vector became generally available to all Unity advertisers in May 2025, roughly three months ahead of schedule. Unity reported that all Android and iOS ad traffic on its network now runs through Vector.
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