Universal Music Group integrated Endel's AI technology to enable its artists to create wellness-focused soundscapes — music designed for sleep, relaxation, and focus — using stems from existing catalog and new recordings.

Announced in May 2023, the partnership uses Endel's patented generative AI to take artist-provided audio stems and transform them into adaptive soundscapes for daily activities. Artists and their teams retain final approval over static album outputs. The collaboration targets functional music use cases (sleep, relaxation, focus), not mainstream pop releases, and represents UMG licensing its catalog and artist relationships to an AI audio generation platform.