Creative GenerationVerified

Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.

Universal Music Group integrated Endel's AI technology to enable its artists to create wellness-focused soundscapes — music designed for sleep, relaxation, and focus — using stems from existing catalog and new recordings.

Details

Announced in May 2023, the partnership uses Endel's patented generative AI to take artist-provided audio stems and transform them into adaptive soundscapes for daily activities. Artists and their teams retain final approval over static album outputs. The collaboration targets functional music use cases (sleep, relaxation, focus), not mainstream pop releases, and represents UMG licensing its catalog and artist relationships to an AI audio generation platform.

Products affected

Endel appAmazon MusicApple Music

Sources & Evidence

News Article

Universal partners with generative AI startup Endel to create 'AI-powered, artist-driven functional music'

Music Business Worldwide·May 2023

https://www.musicbusinessworldwide.com/universal-inks-deal-with-generative-ai-startup-endel-to-create-ai-powered-artist-driven-functional-music/

Company Disclosure

Endel and Universal Music Group to Create AI-Powered, Artist-Driven Functional Music, Designed to Support Listener Wellness

PR Newswire·May 2023

https://www.prnewswire.com/news-releases/endel-and-universal-music-group-to-create-ai-powered-artist-driven-functional-music-designed-to-support-listener-wellness-301832191.html

Cite this record

Trace Foundation. (2026). Universal Music Group: Universal Music Group integrated Endel's AI technology to enable its artists to create wellness-focused soundscapes — music designed for sleep, relaxation, and focus — using stems from existing catalog and new recordings (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/2f58f42b-bd9b-408f-a0de-bd3fe146819f. Accessed October 5, 2026.

Stable link: https://www.aitrace.org/r/practice/2f58f42b-bd9b-408f-a0de-bd3fe146819f
Data as of: May 11, 2026
Last verified: Not recorded

How to cite AI Trace

Other practices by Universal Music Group

Creative GenUniversal Music Group offers Sound Therapy on Apple Music, an audio wellness collection that uses UMG's proprietary audio technology to process existing tracks from its artist roster, adding auditory beats and colored noise designed to support focus, relaxation, or sleep.Data AnalysisUniversal Music Group operates an internal Music & Advanced Machine Learning Lab (MAML) that builds AI and machine learning tools to support artists and industry professionals, including large-scale audio AI and generative music technologies.OtherUniversal Music Group announced a first-of-its-kind AI licensing deal with KLAY Vision in November 2025, providing UMG's recorded music and publishing catalog as licensed training data for KLAY's AI music platform.

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