OtherVerified

Universal Music Group tested an artist feedback program with YouTube in 2023, contributing artists, songwriters, and producers to the YouTube Music AI Incubator to provide input on generative AI tools YouTube was developing.

Details

Announced August 21, 2023, UMG served as the first partner for YouTube's Music AI Incubator, contributing a cohort of artists including Anitta, Björn Ulvaeus, Ryan Tedder, Juanes, Rosanne Cash, Yo Gotti, and others. The program was designed to gather feedback on generative AI music tools and research YouTube was conducting. UMG CEO Lucian Grainge described it as an effort to shape AI development to respect artist rights and support human creativity. This was an advisory/feedback role for UMG artists, not a deployment of AI by UMG itself.

Products affected

YouTube Music AI Incubator

Sources & Evidence

Company Disclosure

YouTube Announces AI Music Principles And Launches YouTube Music AI Incubator With Artists, Songwriters and Producers from Universal Music Group

PR Newswire / YouTube·Aug 2023

https://www.prnewswire.com/news-releases/youtube-announces-ai-music-principles-and-launches-youtube-music-ai-incubator-with-artists-songwriters-and-producers-from-universal-music-group-301905605.html

Company Disclosure

Our principles for partnering with the music industry on AI technology

YouTube Blog·Aug 2023

https://blog.youtube/inside-youtube/partnering-with-the-music-industry-on-ai/

Other practices by Universal Music Group

Creative GenUniversal Music Group offers Sound Therapy on Apple Music, an audio wellness collection that uses UMG's proprietary audio technology to process existing tracks from its artist roster, adding auditory beats and colored noise designed to support focus, relaxation, or sleep.Creative GenUniversal Music Group integrated Endel's AI technology to enable its artists to create wellness-focused soundscapes — music designed for sleep, relaxation, and focus — using stems from existing catalog and new recordings.Data AnalysisUniversal Music Group operates an internal Music & Advanced Machine Learning Lab (MAML) that builds AI and machine learning tools to support artists and industry professionals, including large-scale audio AI and generative music technologies.

Have evidence about Universal Music Group's AI practices? Submit a report.

Report a Sighting →