Webflow offers an AI Assistant — a conversational tool built into the platform — that lets users modify page designs, generate new sections, and get in-context help by typing plain-language requests. The Assistant was introduced in October 2024 and significantly expanded at Webflow Conf 2025.

The AI Assistant, first announced in October 2024, accepts natural-language prompts and performs actions such as generating new page sections matched to the site's existing design system, refactoring layouts, adjusting styles, and answering questions by searching the Webflow Help Center. In its updated 2025 form, it reads a site's structure, styles, and CMS content, then proposes and applies only user-approved changes. Page design modification via the Assistant was still in beta as of early 2026 and limited to select templates and AI-generated sites.