Webflow offers Webflow Localization, a feature that uses machine learning to translate website content into multiple languages with a single action, enabling users to create multilingual sites inside the Webflow platform. Webflow introduced native Localization in November 2023.

Webflow Localization's machine-powered translation accepts a site's text content as input and produces translated versions for the selected language/region. Translation is manually triggered per page or element; the output serves as a first-pass draft that users can then manually refine. The feature covers static pages, CMS items, image alt text, and SEO metadata. A free preview is included in all site plans; publishing to a secondary locale requires a paid Localization add-on. Enterprise and Advanced plans add automatic browser-language-based routing.