Webflow offers an AI writing tool that generates and refines website text — including page copy, meta titles, meta descriptions, and CMS collection items — directly inside the platform. The feature became available to paid-plan users beginning in late 2024.

The AI copy generation tool, introduced in December 2024, accepts user prompts and existing page context as input and produces text content including headlines, body copy, image alt text, and structured CMS items. Users can generate CMS collection items individually or in bulk. As of early 2026, the feature is in public beta. A paid Workspace or Site plan is required. Webflow states it does not use customer data to train its generative AI models.