Lionsgate

Lionsgate deployed an AI and machine learning predictive model called ALICE, built in partnership with software firm Artium, to help executives make data-driven decisions about which films to greenlight and which actors to cast. The tool replaced a prior process driven by executive intuition.

Developed with Artium, ALICE is described as a 'Moneyball for movies' system — an AI and machine learning enabled model that takes data points about projects and actors as input and produces predictions about box office success and ideal casting choices. According to Artium, ALICE proved 35% more accurate than purely opinion-based executive decision-making in predicting box office success and casting fit. Artium also helped Lionsgate form a new Data Strategy and Innovation team to support ongoing use of the tool. The model is accessible to non-technical creative executives via an intuitive dashboard interface.

Lionsgate integrated a custom generative AI model, developed by AI research company Runway and trained on Lionsgate's film and TV library, for use by its filmmakers in pre-production and post-production. The model generates cinematic video that filmmakers, directors, and other creative talent can use to augment their work on film and TV projects.

Announced on September 18, 2024, the partnership with Runway produced an AI model customized exclusively to Lionsgate's proprietary catalog of more than 20,000 titles. The model takes text or image prompts as input and outputs cinematic video sequences, intended for use in storyboarding, pre-visualization, special effects shots, and potentially re-cuts of existing library content. Deal terms restrict Runway from building a public model based on the Lionsgate library, making the model exclusive to Lionsgate and the filmmakers it designates. By September 2025, third-party reporting indicated the project was facing significant technical challenges, with sources telling The Wrap that a single studio catalog was too small to produce a sufficiently capable model.

Lionsgate appointed Kathleen Grace as its first Chief AI Officer in February 2026, making her the first person to hold that title at a major Hollywood studio. In this role, she leads the studio's AI strategy across production, marketing, distribution, and administrative operations.

Grace previously served as Chief Strategy Officer at Vermillio, an AI platform built to license and protect intellectual property and likeness rights. At Lionsgate, her mandate covers providing tools to support filmmakers' creative visions, finding efficiencies across the studio's operations, and spearheading initiatives to protect the IP of the studio and its talent partners. She reports directly to CEO Jon Feltheimer. The appointment follows the studio's September 2024 Runway partnership and signals an ongoing, active organizational commitment to AI integration across all business functions.