Data Analysis
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
Lionsgate deployed an AI and machine learning predictive model called ALICE, built in partnership with software firm Artium, to help executives make data-driven decisions about which films to greenlight and which actors to cast. The tool replaced a prior process driven by executive intuition.
Details
Developed with Artium, ALICE is described as a 'Moneyball for movies' system — an AI and machine learning enabled model that takes data points about projects and actors as input and produces predictions about box office success and ideal casting choices. According to Artium, ALICE proved 35% more accurate than purely opinion-based executive decision-making in predicting box office success and casting fit. Artium also helped Lionsgate form a new Data Strategy and Innovation team to support ongoing use of the tool. The model is accessible to non-technical creative executives via an intuitive dashboard interface.
Products affected
Lionsgate Studios film development and greenlighting process
Sources & Evidence
Cite this record
Trace Foundation. (2026). Lionsgate: Lionsgate deployed an AI and machine learning predictive model called ALICE, built in partnership with software firm Artium, to help executives make data-driven decisions about which films to greenlight and which actors to cast. The tool replaced a prior process driven by executive intuition (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/14ad6393-e54d-4e37-a4de-c6ffe10ba870. Accessed October 5, 2026.
- Stable link
- https://www.aitrace.org/r/practice/14ad6393-e54d-4e37-a4de-c6ffe10ba870
- Data as of
- May 11, 2026
- Last verified
- Not recorded
Other practices by Lionsgate
Creative GenLionsgate integrated a custom generative AI model, developed by AI research company Runway and trained on Lionsgate's film and TV library, for use by its filmmakers in pre-production and post-production. The model generates cinematic video that filmmakers, directors, and other creative talent can use to augment their work on film and TV projects.OtherLionsgate appointed Kathleen Grace as its first Chief AI Officer in February 2026, making her the first person to hold that title at a major Hollywood studio. In this role, she leads the studio's AI strategy across production, marketing, distribution, and administrative operations.Creative GenLionsgate announced plans to use its Runway AI model to repackage and adapt existing films from its library — adjusting tone, format, and content rating — to create new versions aimed at different audiences, such as converting live-action films into animated or anime-style versions. As of mid-2025, this capability was described by Lionsgate's vice chairman as something the studio was actively experimenting with.
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