Creative Generation

Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.

Gucci released an AI-generated video in December 2025 depicting a model walking a runway while photographers humorously fall behind her, shared as marketing content.

Details

Multiple news sources reporting on Gucci's February 2026 Milan Fashion Week campaign referenced a prior AI-generated video released in December 2025 (reported as 'last year' in sources dated February 2026). The video depicted a model striding confidently down a runway while photographers behind her stumbled and fell. The piece was shared publicly by the brand. This appears to be a distinct creative use of generative AI video technology, separate from the February 2026 still-image campaign. Gucci has not issued an official press release about this specific video, so the precise production method and platform are unconfirmed by primary sources.

Products affected

Gucci social media channels

Sources & Evidence

News Article

https://www.cityam.com/gucci-sparks-backlash-with-ai-generated-ads-ahead-of-fashion-week/

News Article

Gucci Sparks Backlash After Using AI Models For Milan Fashion Week Campaign

Outlook Luxe·Feb 2026

https://luxe.outlookindia.com/fashion-beauty/couture/gucci-sparks-backlash-after-using-ai-models-for-milan-fashion-week-campaign

News Article

Gucci Faces Backlash Over AI Images Used To Promote Milan Fashion Week Show

Digital Market Reports·Feb 2026

https://digitalmarketreports.com/news/62197/gucci-faces-backlash-over-ai-images-used-to-promote-milan-fashion-week-show/

News Article

Are Gucci's AI Promo Images 'Slop' or a Clever Move?

AI Magazine·Feb 2026

https://aimagazine.com/news/are-guccis-ao-promo-images-slop-or-a-clever-move

Cite this record

Trace Foundation. (2026). Gucci: Gucci released an AI-generated video in December 2025 depicting a model walking a runway while photographers humorously fall behind her, shared as marketing content (data as of 2026-04-27) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/4ea49bfd-cf5a-4ad0-8e63-260aba6abc26. Accessed October 5, 2026.

Stable link: https://www.aitrace.org/r/practice/4ea49bfd-cf5a-4ad0-8e63-260aba6abc26
Data as of: April 27, 2026
Last verified: April 22, 2026

How to cite AI Trace

Other practices by Gucci

OtherGucci offers an augmented reality sneaker try-on feature in its mobile app, allowing customers to point their smartphone camera at their feet to see how Gucci sneaker styles look on them in real time.Data AnalysisGucci uses AI-powered predictive analytics to forecast product demand, optimize inventory levels across its global stores, and inform decisions about where and when to stock products.RecommendationGucci uses machine learning algorithms to analyze customer browsing patterns, past purchases, and wish-listed items in order to recommend relevant products to shoppers online and in-store.

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