Productivity AutomationVerified

Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.

Forrester launched Forrester AI Access in September 2025, a self-service subscription offering that extends Forrester AI capabilities to all staff levels across a client organization—not just designated research leads—so that anyone from a junior analyst to a senior executive can query Forrester's proprietary research library on demand. The product is available globally in three versions: Technology, Consumer & Digital, and B2B.

Details

Forrester AI Access is built on the same underlying Forrester AI (formerly Izola) generative AI engine. It receives free-text queries and produces synthesized, cited answers drawn from Forrester's proprietary research, data, and frameworks. Unlike the Forrester Decisions service tier (which bundles analyst guidance sessions), AI Access is a streamlined, AI-first self-service layer designed for broader organizational roll-out. Forrester explicitly states it does not use client prompts to train its models. The product is also available as a certified app in the Microsoft Teams Marketplace, announced March 2026.

Products affected

Forrester AI AccessForrester AIMicrosoft Teams app

Sources & Evidence

Company Disclosure

Company DisclosureVerified

Forrester Continues To Use AI To Transform How Research And Advisory Insights Are Delivered To Clients

Forrester Research·Mar 2026

https://www.forrester.com/press-newsroom/forrester-continues-to-use-ai-to-transform-how-research-and-advisory-insights-are-delivered-to-clients/

Company DisclosureVerified

Forrester Continues To Accelerate Its AI Leadership; Unveils A Self-Service Offering To Deliver Trusted Advice Faster

Forrester Research·Sep 2025

https://www.forrester.com/press-newsroom/forrester-ai-access/

Company DisclosureVerified

Forrester AI Access

Forrester Research·Sep 2025

https://www.forrester.com/research/ai-access/

News Article

Forrester Continues To Accelerate Its AI Leadership; Unveils A Self-Service Offering To Deliver Trusted Advice Faster

Business Wire·Sep 2025

https://www.businesswire.com/news/home/20250909555487/en/Forrester-Continues-To-Accelerate-Its-AI-Leadership-Unveils-A-Self-Service-Offering-To-Deliver-Trusted-Advice-Faster

Cite this record

Trace Foundation. (2026). Forrester Research: Forrester launched Forrester AI Access in September 2025, a self-service subscription offering that extends Forrester AI capabilities to all staff levels across a client organization—not just designated research leads—so that anyone from a junior analyst to a senior executive can query Forrester's proprietary research library on demand. The product is available globally in three versions: Technology, Consumer & Digital, and B2B (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/5ce70952-0e3c-4dc4-aba3-a53e833745fc. Accessed September 7, 2026.

Stable link: https://www.aitrace.org/r/practice/5ce70952-0e3c-4dc4-aba3-a53e833745fc
Data as of: April 22, 2026
Last verified: April 22, 2026

How to cite AI Trace

Other practices by Forrester Research

ProductivityForrester announced it is building AI tools for use by its own internal analysts to help them access and apply the company's proprietary data and expertise more efficiently. This was confirmed in a March 2026 company blog post from the chief product officer.ProductivityForrester deployed Forrester AI (originally called Izola), a generative AI tool that lets clients ask open-ended questions and instantly receive synthesized answers drawn from hundreds of thousands of pages of Forrester's proprietary research. The tool launched in beta in October 2023 and became available to all Forrester Decisions clients by April 2024.

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