Gucci uses AI-powered predictive analytics to forecast product demand, optimize inventory levels across its global stores, and inform decisions about where and when to stock products.

Kering, Gucci's parent company, announced in 2019 that Gucci would use AI to reduce waste by informing systems about where and where not to sell products. The AI system analyzes historical sales data, market trends, social media engagement, and fashion show reactions to generate demand forecasts for upcoming collections. These forecasts inform stock allocation across Gucci's global retail network and production planning. The technology also provides real-time inventory information to sales associates via mobile applications on the shop floor. Secondary sources describe the system as reducing excess inventory and overproduction, though the specific vendor or platform powering this system has not been confirmed by a primary Gucci source.