Creative GenerationVerified
Reviewed and published by trentmaziarz, May 11, 2026. Discovered and drafted by our automated research pipeline.
SAG-AFTRA offers its members the option to license AI-generated digital voice replicas for use in digital audio advertisements through a partnership agreement with Narrativ, announced in August 2024. Members who opt in can set their own rates (above union minimums), specify ad preferences, and must approve each individual use of their digital voice replica.
Details
Announced in August 2024, the agreement between SAG-AFTRA and Narrativ — an online AI audio advertising marketplace — allows union members who choose to participate to create a digital voice replica and list it on the Narrativ platform for advertisers to license. Members set their own pricing (at or above SAG-AFTRA Audio Commercials Contract minimums), specify categories of ads they will or will not accept, and must give explicit consent for each commercial created. Every ad generated via the platform triggers a pension and health contribution for the performer. If a member leaves the platform, Narrativ must delete their digital voice replica and all recordings used to create it.
Products affected
Narrativ platformSAG-AFTRA Audio Commercials Contract
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). SAG-AFTRA: SAG-AFTRA offers its members the option to license AI-generated digital voice replicas for use in digital audio advertisements through a partnership agreement with Narrativ, announced in August 2024. Members who opt in can set their own rates (above union minimums), specify ad preferences, and must approve each individual use of their digital voice replica (data as of 2026-05-11) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/b4b5dd95-ebe8-4c65-946c-85882af04369. Accessed October 5, 2026.
- Stable link
- https://www.aitrace.org/r/practice/b4b5dd95-ebe8-4c65-946c-85882af04369
- Data as of
- May 11, 2026
- Last verified
- Not recorded
Other practices by SAG-AFTRA
Creative GenSAG-AFTRA deployed AI protections in its Television Animation Agreement, ratified in March 2024, as the first SAG-AFTRA animation voiceover contract to include protections against AI misuse. The agreement requires consent when an AI system is prompted with a performer's name, and mandates notice and bargaining whenever any synthetic voice — not just human character voices — is created via generative AI.Creative GenSAG-AFTRA deployed the Dynamic AI Audio Commercials Waiver in June 2024, setting contract terms for how advertisers may use AI to create personalized, dynamically customized audio ads using digital voice replicas of union members. The waiver is available only to signatories of the SAG-AFTRA Audio Commercials Contract and requires the performer's informed consent at each stage.Creative GenSAG-AFTRA offers its members the option to create and license AI-generated digital replicas of their voices for use in video game development and other interactive media through a partnership agreement with Replica Studios, announced in January 2024. Participation is voluntary and requires the performer's informed consent and minimum scale compensation for each use.
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