Productivity AutomationVerified
Reviewed and published by trentmaziarz, April 22, 2026. Discovered and drafted by our automated research pipeline.
Redken offers the Style Station app to salon professionals, which includes a formula finder tool that takes a stylist's inputs about a client's starting hair level and desired goal level and outputs a recommended Redken hair color formula. The app is available for free on iOS and Android.
Details
The Redken Style Station app's Formula Finder allows stylists to select a hair color line, input the client's current hair level, gray hair percentage, and desired target level, and receive a specific color formula recommendation. The app also includes a Color Converter feature described as an 'intelligent Color Converter' that translates formulas from other hair color brands directly into Redken equivalents. According to Redken's official page, the formula database contains thousands of shades. The app is described as designed for use 'behind the chair,' meaning during live salon client sessions.
Products affected
Redken Style Station App
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Redken: Redken offers the Style Station app to salon professionals, which includes a formula finder tool that takes a stylist's inputs about a client's starting hair level and desired goal level and outputs a recommended Redken hair color formula. The app is available for free on iOS and Android (data as of 2026-04-22) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/d276c793-bf6d-480d-9751-cb4c57ef90bd. Accessed September 7, 2026.
- Stable link
- https://www.aitrace.org/r/practice/d276c793-bf6d-480d-9751-cb4c57ef90bd
- Data as of
- April 22, 2026
- Last verified
- April 22, 2026
Other practices by Redken
OtherRedken offers a virtual hair color try-on tool on its website and mobile app that lets consumers upload a selfie or use a live camera feed to see how more than 70 professional hair color shades would look on them before visiting a salon. The tool is powered by augmented reality technology from ModiFace, an AI and AR company acquired by parent company L'Oréal in 2018.ProductivityRedken's parent company L'Oréal uses agentic AI tools to automate content updates and monitor product listing quality for Redken (and other L'Oréal brand) listings on Amazon and Sephora.com, replacing tasks that previously required manual human oversight. This practice was publicly confirmed by L'Oréal's CEO on the company's Q1 2025 earnings call.RecommendationRedken offers an online Hair Quiz on redken.com that uses an algorithm to recommend a personalized hair care routine to shoppers based on their answers about hair type, texture, concerns, and lifestyle goals. Results are delivered in about two minutes and include specific Redken product recommendations.
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