Recommendation SystemVerified
Reviewed and published by trentmaziarz, July 9, 2026. Discovered and drafted by our automated research pipeline.
Klaviyo offers an AI-powered 'next best product' recommendation engine that analyzes each shopper's purchase history and browsing behavior to surface individualized product suggestions inside marketing emails, SMS messages, push notifications, WhatsApp campaigns, and on-site via Customer Hub. The feature is generally available in email and mobile channels.
Details
The recommendation engine uses collaborative filtering — analyzing what a customer has bought alongside patterns of what similar customers purchased next — to predict which products each individual is most likely to buy. Product recommendation models are retrained every 2–7 days. The 'next best product' block can be inserted into any email template or automated flow, and as of 2026 it also works in SMS, RCS, and WhatsApp campaigns. Customer Hub (an on-site widget) also displays personalized product recommendations for logged-in shoppers. In-conversation recommendations are also delivered in real time through Customer Agent.
Products affected
Klaviyo MarketingKlaviyo Data PlatformCustomer HubCustomer Agent
Sources & Evidence
Company Disclosure
Cite this record
Trace Foundation. (2026). Klaviyo: Klaviyo offers an AI-powered 'next best product' recommendation engine that analyzes each shopper's purchase history and browsing behavior to surface individualized product suggestions inside marketing emails, SMS messages, push notifications, WhatsApp campaigns, and on-site via Customer Hub. The feature is generally available in email and mobile channels (data as of 2026-07-09) [Data set record]. AI Trace. https://www.aitrace.org/r/practice/d7c71c59-87e2-4709-94e3-b4dce19d2135. Accessed October 7, 2026.
- Stable link
- https://www.aitrace.org/r/practice/d7c71c59-87e2-4709-94e3-b4dce19d2135
- Data as of
- July 9, 2026
- Last verified
- Not recorded
Other practices by Klaviyo
ProductivityKlaviyo offers Flows AI, a tool that generates complete automated marketing flow sequences — triggered message series such as welcome emails or abandoned cart reminders — from a plain-language description. It was announced as part of the broader Klaviyo AI suite and became generally available in 2024.ProductivityKlaviyo offers Segments AI, a tool that allows marketers to type a plain-language description of an audience (e.g., 'loyal customers who haven't purchased in 90 days but opened an email this month') and automatically converts it into a structured Klaviyo segment definition. It was launched in November 2023 and is available to all paid Klaviyo accounts.ProductivityKlaviyo offers Personalized Send Time, a feature that uses reinforcement learning to automatically deliver each marketing message — email, SMS, push, or WhatsApp — at the individual time when that specific recipient is most likely to open and engage. It was confirmed generally available as of Q4 2025.
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