In late 2025, Fortnite players and gaming press accused Epic of including AI-generated images in Fortnite's Chapter 7 Season 1 update — pointing to background posters, billboards, and a Free Pass song with telltale signs of AI tools. Epic has not confirmed or denied using AI in these specific assets. One artist publicly defended their work as hand-made, and a player survey found a large majority opposed to AI content in the game.

Community members flagged several in-game assets as potentially AI-generated: a yeti poster showing the wrong number of toes (a common AI artifact), billboards described as visually "smeary," anime-style graffiti with distortion patterns typical of AI image generators, and an AI-generated song called "LATATA" included in the Free Pass. Artist Sean Dove confirmed he accidentally used an AI-generated reference image while creating a Battle Pass spray — but maintained the final artwork was his own. An unofficial poll on the Fortnite subreddit found that approximately 85% of respondents opposed AI content in the game. CEO Tim Sweeney denied that Epic uses AI coding tools internally but did not address visual asset production. Separately, a community account reported in February 2026 that Epic has begun integrating generative AI into cosmetic production pipelines, reportedly to the displeasure of internal developers — though this claim has not been confirmed by official sources.