Amazon provides third-party sellers with generative AI tools that automatically create product titles, bullet points, descriptions, and A+ Content from a brief product description, URL, or image — and a business intelligence assistant called Project Amelia that provides personalized insights and recommendations via Seller Central.

Amazon began offering AI listing generation tools in 2023. As of 2025, the tools generate more than 70% of required product attributes and sellers using them see a 40% improvement in listing quality scores. Over 400,000 sellers globally have used these tools. The "Enhance My Listing" feature launched in May 2025 to allow sellers to refresh existing listings. Project Amelia, launched at Amazon Accelerate 2024 and built on Amazon Bedrock, serves as a generative AI business advisor within Seller Central — answering questions about sales performance, inventory health, and growth strategies. Amazon also launched an AI image generator and video generator for Amazon Ads that creates lifestyle images and product videos from product details.