Hasbro launched a digital Ouija Board at ouija.com where users type questions and receive responses from AI-generated "spirits" modeled on historical figures like Shakespeare and Lincoln. It first launched in October 2023 and was revived through the end of 2025.

Announced through Hasbro's official newsroom, the AI Ouija Board used a large language model to generate character-appropriate responses in real time, displayed via an animated digital planchette. It represented one of Hasbro's earliest consumer-facing deployments of generative AI. The experience ran seasonally, first appearing October 30, 2023 for Halloween, and was later extended through December 31, 2025. Hasbro positioned it as a playful entertainment product rather than a utility.