OtherConsumer Facing
Reviewed and published by trentmaziarz, March 22, 2026. Discovered and drafted by our automated research pipeline.
In July 2023, Hasbro announced a partnership with Xplored, the maker of a digital board game platform called Teburu, to explore AI that could react to players' decisions in real time during board games. Following fan backlash, Hasbro clarified the partnership was for board games only and did not apply to Dungeons & Dragons.
Details
Hasbro SVP Adam Biehl described the potential for AI to "generate experiences that could react to player decisions right away" through the Teburu platform, which connects physical board games to a companion app. The announcement caused alarm among D&D fans who feared AI would be introduced into the tabletop roleplaying game; Hasbro issued a clarification stating the Xplored partnership was "centered around future applications within board games and not the Dungeons & Dragons tabletop roleplaying game." No commercial products resulting from this partnership have been confirmed as of early 2026, and the current status of the collaboration is unclear.
Products affected
Future Hasbro board game titles
Sources & Evidence
Other practices by Hasbro
OtherSince 2022, Hasbro has offered a product called the Selfie Series, where customers scan their face using a smartphone app and receive a custom 3D-printed action figure with their likeness. The face-scanning and model-generation process is automated using computer vision technology.OtherHasbro has built a dedicated internal division called the AI Studio, focused on developing AI-powered experiences for consumers across its toy and game franchises. The studio has its own leadership and is described as building a "transformational platform" for how fans interact with Hasbro characters.OtherHasbro's job application system runs on Eightfold.ai, a hiring platform that uses machine learning to match job seekers with open positions and help companies identify candidates. This applies to anyone who applies for a job at Hasbro.
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