Hasbro: In July 2023, Hasbro announced a partnership with Xplored, the maker of a digital board game platform called Teburu, to explore AI that could react to players' decisions in real time during board games. Following fan backlash, Hasbro clarified the partnership was for board games only and did not apply to Dungeons & Dragons. | AI Trace
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In July 2023, Hasbro announced a partnership with Xplored, the maker of a digital board game platform called Teburu, to explore AI that could react to players' decisions in real time during board games. Following fan backlash, Hasbro clarified the partnership was for board games only and did not apply to Dungeons & Dragons.
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Hasbro SVP Adam Biehl described the potential for AI to "generate experiences that could react to player decisions right away" through the Teburu platform, which connects physical board games to a companion app. The announcement caused alarm among D&D fans who feared AI would be introduced into the tabletop roleplaying game; Hasbro issued a clarification stating the Xplored partnership was "centered around future applications within board games and not the Dungeons & Dragons tabletop roleplaying game." No commercial products resulting from this partnership have been confirmed as of early 2026, and the current status of the collaboration is unclear.