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Reviewed and published by trentmaziarz, March 22, 2026. Discovered and drafted by our automated research pipeline.
Hasbro has built a dedicated internal division called the AI Studio, focused on developing AI-powered experiences for consumers across its toy and game franchises. The studio has its own leadership and is described as building a "transformational platform" for how fans interact with Hasbro characters.
Details
The AI Studio was revealed through job listings and LinkedIn posts in September 2025. It is led by Roberta Thomson — a former head of Hasbro's communications function — as CEO, and has founding engineer roles. Gray Bright, who previously held the title VP of AI & Gaming Innovation while overseeing products like Trivial Pursuit Infinite, became the studio's Chief Creative Officer and Founder. Thomson described the studio as "laying the groundwork for a transformational platform — one that will change how fans interact with their favorite characters, scaling across worlds, franchises, and generations of play." The studio maintains a test environment at aistudio.digital.hasbro.com and aligns with Hasbro's "Digital and Direct" pillar from its 2025 strategy document.
Products affected
All Hasbro franchises
Sources & Evidence
Other practices by Hasbro
OtherSince 2022, Hasbro has offered a product called the Selfie Series, where customers scan their face using a smartphone app and receive a custom 3D-printed action figure with their likeness. The face-scanning and model-generation process is automated using computer vision technology.OtherIn July 2023, Hasbro announced a partnership with Xplored, the maker of a digital board game platform called Teburu, to explore AI that could react to players' decisions in real time during board games. Following fan backlash, Hasbro clarified the partnership was for board games only and did not apply to Dungeons & Dragons.OtherHasbro's job application system runs on Eightfold.ai, a hiring platform that uses machine learning to match job seekers with open positions and help companies identify candidates. This applies to anyone who applies for a job at Hasbro.
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