Since 2022, Hasbro has offered a product called the Selfie Series, where customers scan their face using a smartphone app and receive a custom 3D-printed action figure with their likeness. The face-scanning and model-generation process is automated using computer vision technology.

Launched commercially in September 2022 in partnership with 3D printing company Formlabs, the Selfie Series uses the Hasbro Pulse smartphone app to capture a facial scan, which is automatically processed into a 3D digital model using computer vision algorithms. The model is then printed on one of 30 or more Formlabs Form 3 resin printers at Hasbro's dedicated production facility, assembled with a standard injection-molded action figure body, and shipped to the customer. Available figures span franchises including Star Wars, Marvel, G.I. Joe, Power Rangers, and Ghostbusters. The product costs approximately $60. This practice sits on the boundary between computer vision automation and traditional manufacturing rather than generative AI.