Hasbro uses AI tools to create product pitches for potential licensing deals in days rather than the weeks or months such work used to take. The CEO described using AI to build a toy pitch for a Netflix show just days after watching it, giving Hasbro a speed advantage when approaching entertainment partners.

CEO Cocks described this use case on The Verge's Decoder podcast in March 2026. In the example he gave, Hasbro used generative AI to produce concept materials for a toy line tied to Netflix's K-Pop Demon Hunters shortly after the show was released — a timeline that would have been difficult under traditional creative and production workflows. This represents AI as a competitive tool in business development, helping Hasbro move faster than rivals when new entertainment IP becomes available for licensing. No specific vendor or tool was named for this application.