Hasbro has rolled out AI tools — including Google Gemini, OpenAI's ChatGPT, and Microsoft Copilot — to employees across the company for everyday tasks like drafting documents, analyzing data, and managing schedules. As of early 2026, the company expects these tools to free up over one million hours of lower-value work each year.

CEO Cocks declared in a February 2026 earnings call that Hasbro is "beyond experimentation" and deploying AI across financial planning, forecasting, order management, supply chain operations, training, and day-to-day productivity tasks. The tools operate under enterprise licensing agreements — meaning employee usage goes through company-controlled accounts rather than personal free-tier subscriptions — with guidelines around responsible use and IP protection. CFO Gina Goetter confirmed at an MIT Sloan conference in late 2025 that employees are expected to use AI tools as a first step before other approaches, while teams retain the option to decline AI use where it doesn't suit their work. Hasbro describes its philosophy as "human-centric, creator-led."