Details
CEO Cocks named ElevenLabs on the Q4 2025 earnings call (February 10, 2026) as one of Hasbro's AI vendor partners. ElevenLabs specializes in AI voice synthesis, including voice cloning — the ability to replicate specific voices from audio samples. Given Hasbro's confirmed use of character AI models for Peppa Pig, Optimus Prime, and Megatron, this partnership likely supports those applications. Separately, Cocks mentioned on the March 2026 Decoder podcast that his personal gaming setup includes voice cloning tools for his own Dungeons & Dragons games, indicating familiarity with the technology at the leadership level. No consumer-facing product powered by ElevenLabs has been officially announced.
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