Levi Strauss & Co. uses Google Cloud to give select employees permission-based access to AI-powered data dashboards that aggregate sales, marketing, and supply chain data from across 110 countries to identify emerging consumer trends and forecast product demand.

Built on Google Cloud tools including BigQuery, Looker, and Dataplex, the system provides real-time insights by consolidating data from 110 countries and 50,000 distribution points. Levi's has used this system to identify trends such as the return of baggy jeans among multiple demographics, enabling proactive inventory and product decisions. The multiyear Google Cloud partnership was highlighted in a January 2025 report, and the data dashboards are confirmed as an active internal tool. Levi's also used AI-driven demand forecasting as early as 2021, confirmed by then-CEO Chip Bergh.